Billabong just dropped their new campaign clip, a 70s throwback featuring their female team unleashing their swag on California.
It’s a pretty funny, creative and well made edit, however the brand is once again drawing criticism from some corners of the internet for over-sexualising its female riders.
While many love the ad, some are arguing that the ratio of flaunting to surfing suggests that the ladies are there predominantly to be gawped at. Others, however, are claiming the ad is actually flipping traditional gender roles by putting its female athletes centre stage and reducing the men in it (who are all top level surfers themselves) to slathering bystanders.
Whatever your perspective, it hard not to enjoy Italo Ferreira’s fantastic roller-skate cameo.